For 18 years we have improved a little every day

The company

During the more than 18 years since our company was founded we have installed our software in more than 400 agencies including in every tenth agency that is ranked in the German Top 150.

You will hardly find another software for the communications, creative or media sector that will meet your requirements in the long run to the same extent as our creation, spirit, does.

Be it project management, accounting / cost management, organization of processes or controlling, we have set standards both as a software developer and as an IT service provider.

And of course we use our software ourselves because we are a project-oriented company.
Therefore you don’t have to worry that you might be a paying beta tester.

The spirit behind spirit. The people behind it.

Sascha Reichow is founder and managing partner, innovator and software architect.
There are only few people who master the conceptual balancing act of fulfilling the users’ expectations and making an idea digital reality. Recognition of the users’ requirements and foresight concerning the conclusions that need to be drawn from these coupled with several decades of experience in software development facilitate the Ã’interpretingÓ between the users and developers of spirit.

Sascha Reichow has developed a number of bestsellers: be it the first job management software under Macintosh for blueprint companies (MacRepro), the first enterprise resource planning solution including cash drawer and cash receipt printer for Mac (InvoiceMaker) as well as various other adaptations for restaurants and the textile wholesale.
The development of these software solutions led to the topics of agencies software: after licenses for enterprise resource planning solutions had been sold to agencies by the medium of specialized trade (”…you can use this to make offers and issue invoices.”), Braintronic had its first direct encounter with the agency landscape in 1989. A year later Spirit 1.0 was published: the first “standard” agency software that could be used by agencies without any time-consuming efforts of adjustment. Users who started using Spirit since Version 1.0 are still using it today of course in its latest version.
And the same tenets still are still valid today:

1. user-friendly, commercial software solution
2. versatile and flexible use
3. software that is robust, secure and easy to administrate
4. highest quality and best performance
5. fair price model

However, Braintronic does not only provide first-class software but also extensive consultancy: starting with a requirements analysis up to the conception of complete solutions for workgroups and IT infrastructure. Agency software and software consultancy from a single source.